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July 01, 2024

Talent Attraction in the Era of RTO: A TA Leader’s Guide


The renewed push for Return-to-Office (RTO) policies created a challenging environment for Talent Acquisition (TA) leaders. TA teams now face the daunting task of replacing top-talent lost to RTO mandates, while selling new candidates on roles without remote work as a selling point. With RTO mandates on the rise, TA leaders need to know how to navigate these challenges, make the best of stringent policies, and, where possible, advocate for flexible work arrangements.

The Renewed Push for RTO

In 2024, a significant majority of companies plan to track employee attendance, with 8 in 10 firms with RTO policies implementing such measures. Notably, 95% of these companies indicate that non-compliance will result in consequences for employees. 

Some companies are experiencing public backlash as they enforce stricter RTO policies, including Amazon, where nearly 30,000 employees have signed a petition to fight the mandate. Some are even facing legal consequences as employees sue – citing health, disability concerns, and retaliation for union activities.

 

The Challenge to TA: Losing Top Talent and Recruitment Difficulties

Strict RTO policies are driving elevated attrition especially among organizations’ best and most senior talent, leaving TA teams to fill those vacancies. Many organizations report experiencing challenges with both attrition and attraction:

Making the Case for Flexible Work

Recent Veris Insights’ research reveals that remote work options are among the five most important benefits for candidates. Job seekers are at least 36% more likely to accept offers for hybrid or remote roles compared to strictly in-person roles. In some organizations, TA leaders may have the opportunity to advocate for more flexible work arrangements. Here’s how they can make a compelling case:

      • • Highlight Productivity and Performance: Emphasize data showing that remote work has maintained or improved productivity.
      • • Focus on Talent Retention: Demonstrate how flexible work policies can help retain top talent, reducing turnover and associated costs.
      • • Promote Inclusivity and Diversity: Argue that flexible work supports inclusivity and diversity efforts, accommodating employees with disabilities or caregiving responsibilities.
      • • Cost Savings: Showcase the potential cost savings from reduced office space requirements and other operational expenses associated with a flexible work model.

 

When Stuck with Strict RTO Policies: Making Lemonade out of Lemons

In many cases, TA leaders may find themselves unable to influence RTO policy directly. Here’s how to navigate this situation effectively:

      • • Leverage Incentives: Make the office environment more appealing. Offer perks such as happy hours, catered meals, upgraded office spaces, raises, and childcare benefits.
      • • Enhance Employee Experience: Focus on creating a positive in-office experience conducive to productivity and well-being. This could include ergonomic workspaces, wellness programs, and social events.
      • • Transparent Communication: Communicate the benefits and reasons behind RTO policies clearly and transparently. Help employees understand how these policies align with the company’s goals and their personal career growth.

 

The landscape of RTO mandates requires TA leaders to adapt quickly and thoughtfully. By leveraging data to advocate for flexible work arrangements, enhancing the in-office experience, and maintaining transparent communication, TA teams can successfully navigate these changes. Balancing the company’s objectives with employees’ needs will be crucial in retaining and attracting top talent.

Making the case for hybrid work?

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Recruiter Lunch & Learn – Landscape of RTO & Hybrid Work Done Well

Wednesday, September 25, 2024
Lunch & Learns

Topic: Landscape of RTO & Hybrid Work Done Well

Participants will learn about the potential impact of return-to-office (RTO) policies on both talent acquisition and employee retention, along with best practices for structuring and advertising an appealing hybrid work model to win top talent.

 

If you would like any of the materials from this session, please reach out to your strategy lead!

Recruiter Lunch & Learn – The Recruiter’s Guide to Social Media Recruiting

Thursday, August 22, 2024
Lunch & Learns

Topic: The Recruiter's Guide to Social Media Recruiting

Participants will learn best-in-class social media recruiting strategies that attract high-quality candidates, activate passive talent, and build employer brand affinity, to help recruiters meet their requisition goals in a more timely and cost-effective manner.

 

If you would like any of the materials from this session, please reach out to your strategy lead!

Recruiter Lunch & Learn – Drivers of Attrition and How to Address Them

Tuesday, July 16, 2024
Lunch & Learns

Participants will learn about trends in voluntary attrition and the key factors that lead up to attrition. We will review interventions to mitigate attrition risk, while helping recruiters keep a strategic lens on the relationship between talent attraction and retention.

 

If you would like any of the materials from this session, please reach out to your strategy lead!

May 22, 2024

Driving Innovation in Talent Acquisition with Generative AI


In the fast-evolving landscape of Talent Acquisition (TA), harnessing the power of generative AI (GenAI) is growing in importance for organizations aiming to stay ahead in the competition for top talent. These are the top three drivers prompting TA leaders to adopt GenAI, strategies they use to leverage its capabilities, and proven use cases by sophistication level.

Top 3 Drivers Prompting TA Leaders to Adopt GenAI

  1. Power Net New Capabilities (e.g. candidate matching, skill gap detection, and interview feedback)
  2. Scale & Enhance Processes: (e.g. personalized email outreach messages and candidate summaries for hiring managers)
  3. Standardize Best Practices: (e.g. structured interview questions and job description creation)

Strategies TA Leaders Use to Harness the Power of GenAI

  1. Adopting Vendors with TA-Specific Solutions such as Workday, LinkedIn, Beamery, or Pillar to personalize candidate communications or write compliant job descriptions.
  2. Adapting Multipurpose Platforms for TA such as ChatGPT, HubSpot, SalesForce, or Canva to create recruitment marketing content or build data readouts for business meetings. 

While the former offers more bespoke applications for common TA tasks, the latter unlocks greater versatility, flexibility, and creative potential. Many TA leaders are evaluating their existing tech stacks to identify recently released AI capabilities, alongside exploring new vendor partnerships.

Proven Generative AI Use Cases by Sophistication Level

The following examples are sorted by sophistication level, progressing from from foundational to advanced.

Foundational: Forming GenAI Tiger Teams to Investigate Top TA Use Cases

Several TA leaders are convening “tiger teams” to evaluate GenAI vendors and pilot promising use cases for the TA team, such as drafting candidate communications and writing job descriptions. This approach not only mitigates legal risk through in-depth bias audits of the tools, but also empowers recruiters to enhance their GenAI skills.

Intermediate: Founding GenAI Labs to Pilot Use Cases Pre-Legal Review

Select TA leaders are building external laboratories designed specifically for AI experimentation. These GenAI labs enable teams to identify prime use cases prior to undergoing legal review, such as using AI to draft LinedIn posts or engage passive candidates.

Skilled: Leveraging GenAI to Boost Recruiter Policy Adherence

Creative TA leaders are partnering with vendors and internal tech teams to embed GenAI into lengthy SOPs that allow recruiters to ask questions about policies rather than manually looking for answers. By making it easier to find official policies through conversational AI queries, teams are noting significantly higher adherence to SOPs.

Advanced: Implementing Microsoft Copilot as a Recruiting AI Overlay

Forward-thinking TA leaders are preparing to launch Copilot as the central interface on top of all recruiting systems, with the intention to eventually act as an end-to-end solution. In this vision, Copilot would alert recruiters of new reqs, generate job posts based on high performers, and flag best-fitting candidates.

Want to start implementing GenAI into your team’s process?

5 Must-Know Strategies
May 09, 2024

Diversity Recruiting Sees Shakeup as Employers Rethink Mega-Conferences


For years, diversity conferences like Grace Hopper and National Black MBA were a prime pipeline for employers to access and advertise themselves to diverse groups of talent. But, that’s beginning to change.

What’s Shifting?

Heads of DEI are rethinking the value of traditional recruiting conferences as costs soar, conversions fall, attending talent becomes diluted, and new technologies democratize access to top talent.

 

The Driving Forces Behind the Change

  • • Skyrocketing Costs: Entry fees have ballooned to untenable levels, with some quotes reaching $10k for an interview booth.
  • • Poor Recruiting ROI: DEI leaders note that conversion rates are often too low given the steep financial investment required. It’s hard to justify a $10-20k event for only a handful of hires.
  • • Talent Dilution: Despite their focus on particular identity groups, major identity-focused conferences are increasingly attracting attendees that fall outside the target demographic, which is significantly reducing their value. For example, last year, Grace Hopper – an event that traditionally supports women and nonbinary individuals – was overrun by men.
  • • Disruptive Tech: While diversity conferences were once the best way for employers to access talent groups, the explosion of AI-driven tech (think SeekOut, HireEZ, Eightfold) offers direct, cheaper, and more efficient access to talent.

 

How Employers are Rethinking Conference and Event Strategy

  • • Bringing Events In-House: Some employers are reaching potential candidates at scale with talent-specific webinars and virtual events, rather than investing in external conferences. Curation and invitations can lend an air of exclusivity that draw in candidates. 
  • • Trading National for Regional Events: Employers are partnering with local chapters of national organizations to run more targeted, location-specific events, enabling companies to micro-target the talent pools that most closely align with their talent footprint.
  • • Co-Hosting Industry Events: Some employers are partnering with other companies in their industry to host intimate recruiting events with top talent. They’re benefiting from the larger draw of multiple employers, while keeping costs lower than attending most conferences. 
  • • Upping Investment in Diversity Job Boards: Some employers are reallocating conference funds to partners that promote job openings to their talent pools. This approach not only guides candidates to open roles organically, it also cuts the time-consuming work of entering candidate data that typically follows a conference.

Rethinking your diversity conference strategy?

Get 4 Easy Steps to Guide You
May 09, 2024

4-Steps to Rethinking Diversity Conference Strategy

Discuss your DEI Strategy with an Expert

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April 26, 2024

How to Measure Quality of Hire in 7 Steps


7 Steps to Successfully Measure Quality of Hire

1. Start Small & Experiment; Choose a Starting Point & Collect Data

When figuring out how to measure Quality of Hire, start with a manageable scope. Consider using one business line or function as a trial, apply simple and available metrics, and document and address challenges before initiating a wider rollout.

2. Define Quality for Your Organization; Characterize the Successful Hire

Measuring Quality of Hire begins with understanding what makes a hire successful in the context of your organization. A definition of a successful hire can serve as a basis for a measurement strategy and help establish a common assessment standard.

3. Build Your Quality of Hire Formula; Match Metrics to Goals

When selecting specific metrics to include in a Quality of Hire formula, consider their relevance to company objectives, ease of measurement, and actionability to ensure that the formula effectively reflects the impact of new hires on the overall success of the organization.

4. Time Your Measurement & Anchor to 3 Key Principles

• Balance – For optimal timing, strike a balance between time elapsed since recruiting and time-to-productivity when measuring Quality of Hire.

• Consistency – Related components of Quality of Hire should be assessed in relative proximity to each other to allow for reliable trend analysis.

• Alignment – Measurement timing should be aligned with pre-existing milestones or review to assess new hires at key stages.

5. Proactively Align with Stakeholders; Get Stakeholder Buy-In

TA teams need internal stakeholder support to successfully define, measure, and integrate Quality of Hire metrics. Additionally, TA teams are responsible for educating business leaders about Quality of Hire and managing expectations about accountability and responsibility. 

6. Reflect & Refine; Aggregate Metrics into a Single Measure

Collected metrics need to be integrated into a single Quality of Hire index. A simple formula can  serve as a starting point for data analysis. Measurement should be continuously fine-tuned based on stakeholder feedback and ongoing examination.

7. Use Data to Drive Improvement; Develop a Plan for Strategic Data Use

Quality of Hire is often used as an assessment of recruiting effectiveness. However, by applying appropriate segmentations and analytics, Quality of Hire can be incorporated into multiple other processes (e.g., measuring sourcing channel effectiveness), although caution should be exercised in some cases (e.g., for external benchmark comparisons).

Learn why you should be measuring quality of hire.

Quality of Hire Impact

The Business Case for DEI in 2024

Wednesday, April 24, 2024
Webinars

Corporate DEI is in a tough spot in 2024.

Since the 2023 U.S. Supreme Court ruling that struck down race-based Affirmative Action for college admissions, corporate diversity, equity, and inclusion (DEI) programs have increasingly come under attack. Whether through legal action or contentious discourse from public figures, the voices of DEI dissenters have been amplified.

Yet, DEI remains a top priority for most employers, and 61% of Talent Acquisition leaders plan to increase their focus on it this year.

So, in the midst of it all, how can TA leaders navigate the shifting conversations around DEI and make a case to skeptical business leaders about the value of their initiatives?

Watch the recording of this session to learn all you need to know about making the case for corporate DEI in 2024. We shared concrete data on the value of DEI to businesses and actionable next steps for navigating the current DEI climate.

To receive SHRM credits for attending the session, use the code 24-PS4G2.

The Business Case for DEI in 2024

Wednesday, April 24, 2024
Webinars

Corporate DEI is in a tough spot in 2024.

Since the 2023 U.S. Supreme Court ruling that struck down race-based Affirmative Action for college admissions, corporate diversity, equity, and inclusion (DEI) programs have increasingly come under attack. Whether through legal action or contentious discourse from public figures, the voices of DEI dissenters have been amplified.

Yet, DEI remains a top priority for most employers, and 61% of Talent Acquisition leaders plan to increase their focus on it this year.

So, in the midst of it all, how can TA leaders navigate the shifting conversations around DEI and make a case to skeptical business leaders about the value of their initiatives?

Watch the recording of this session to learn all you need to know about making the case for corporate DEI in 2024. We shared concrete data on the value of DEI to businesses and actionable next steps for navigating the current DEI climate.

To receive SHRM credits for attending the session, use the code 24-PS4G2.