June 21, 2022
How employers can avoid ‘Rainbow Washing’
Chelsea Schein, director of university recruiting research for Veris Insights and lecturer in legal studies and business ethics for the Wharton School at the University of Pennsylvania, has encountered many LGBTQ candidates and students who express skepticism about the commercialization of Pride. Social media is even filled with memes poking fun at the inauthenticity of corporate Pride gestures.
Nonetheless, corporate involvement in Pride is still viewed as a positive sign for LGBTQ workers, even if they know that companies are engaging in rainbow washing, Schein said.