Vanguard’s Successful Hispanic and Latinx Recruiting Strategy
Armed with Veris Insights hands-on support and data, Vanguard built an effective long-term strategy to recruit Hispanic and Latinx talent that started yielding results within the first year.
Solidified a strong Hispanic / Latinx-Specific recruiting strategy
Optimized their recruitment channels for Hispanic / Latinx Student preferences
Hosted their first Latinx Explore Program
Felt confidence in a long-term recruitment strategy
Solidified a Strong Hispanic / Latinx-Specific Recruiting Strategy
Veris Insights helped the Vanguard team quickly recognize that the differences between HBCUs and HSIs have significant implications on recruiting strategy.
HBCUs
are grounded in the mission to educate and serve Black and African American students
HSIs
are schools where 25%+ of the population is made up of Hispanic / Latinx students
Optimized Their Recruitment Channels for Hispanic / LatinxStudent Preferences
Vanguard leveraged Veris Insights data to determine how they would utilize recruitment channels (careerservices, student organizations, and virtual). They also thought critically about who to send to campuses inorder to establish with students as early as possible that Vanguard can be an employer of choice.
Q: ‘Which three recruiting channels do you think companies should focus on to reach more candidates from diverse backgrounds?’ % of respondent Hispanic / Latinx students who ranked each option within their top three choices
Engaging university student groups for students from diverse backgrounds
Building diverse alumni and mentorship networks
Sending direct outreach to individuals from diverse backgrounds
Hosted Their First Latinx Explore Program
The Vanguard team hosted their first Latinx Explore Program in October 2021. One of the landmark sessions, Heritage as an Asset, was inspired by Veris Insights data. Hispanic and Latinx leaders at Vanguard shared how they have leveraged their identities to feel a sense of belonging and to maximize their abilities at work.
Q: ‘When you are considering potential employers, how important is it that a company show commitment to diversity? ‘% of respondents that selected ‘very to extremely important’
Hispanic / Latinx Students
All Students
“We noticed that 77% of Hispanic / Latinx students say that a commitment to diversity is very to extremely important when they’re considering potential employers. We took that insight and one of our landmark sessions came directly from it.”
Felt Confidence in a Long-Term Recruitment Strategy
Vanguard’s investment in a long-term recruitment strategy has shown strong initial signs of success, as there has already been an increase in first and second year students who participated in the 2021 Explore Program applying for Vanguard’s North Star program, which is designed for students later in their academic careers.
“Veris Insights helped us a lot in being able to elevate and create our Latinx Explore Program. A lot of the insights that we took – from understanding how to engage student groups, how to engage the faculty and staff, how to overlay the technology – all went into us doing an event that was a great success and that we’re going to continue to offer.
It was Veris that helped us feel very confident in our approach.”
DaJuan Lucas | Diversity Recruiting Strategy Manager, Vanguard
