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June 21, 2022

How to avoid ‘rainbow washing’ and recruit LGBTQ talent authentically

It’s June, and the rainbow logos are once again in bloom.


As I was adding a splash of seasonal color to my own LinkedIn profile, however, I couldn’t help but feel a twinge of doubt. With jokes about “corporate Pride” growing in number and volume, how can employers be confident that they’re doing the right things for the right reasons? What happens when support for civil rights becomes so ingrained in American culture that it gets the meme treatment? Do tweets and banners celebrating LGBTQ+ staff ring hollow? Are we guilty of “rainbow-washing?”

A lot is riding on the answers to these questions…


You can read Aaron‘s entire article in Fast Company by clicking the link below:
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