The Rural Recruiting Playbook

Strategies to Attract and Hire Talent in Hard-to-Fill Markets

Rural roles are some of the toughest to fill. Student interest is low, perceptions are hard to shift, and location alone can be a barrier. But with the right strategies, University Recruiting teams can successfully reach—and hire—talent for these roles.

In this quick, research-backed guide, you’ll learn:

• Why students often overlook rural opportunities
• What the data says about interest by talent type, race, and gender
• Six proven strategies to strengthen rural recruiting outcomes
• If you’re building a rural recruiting strategy or struggling to fill roles outside major markets, this guide can help.

Download the playbook for a smarter, more strategic approach to rural hiring.